Jade Design – the graphic design and typography practice of James Alexander, based in London since 2000.

James Alexander

After a decade working at big London agencies I found myself as an Associate Director running a design team working for some of the world’s biggest brands. But what I really wanted to do was to get back to hands on design and so I established Jade Design in 2000. I gave it six months to see if it would work and have never looked back.

There are three strands to the work I do: establish or shape brands for enterprises and individuals‭; inform and entertain visitors to museums‭, ‬galleries and attractions‭; craft books to delight readers‭ (‬and authors‭). ‬

I work in collaboration with other designers, authors, architects and clients of all shapes and sizes. The work is content-driven and I aim for appropriate, effective and original solutions. Designs that win awards but not designs aimed to win awards.


Bexley Heritage Trust, Bluetrain Publishing, British Museum, British Museum Press, Corpnex, Dulwich College, Dulwich Picture Gallery, Egyptian Museum Cairo, English Heritage, Fashion and Textile Museum, Gerrish Fine Art, Head of Zeus, Historic Royal Palaces, IWM, Kensington Palace, Merrell Publishers, Napo, National Trust, Natural History Museum, Palace of Westminster, Profile Books, Profile Editions, Rapha, RA, Restorative Justice Council, Royal Academy of Music, Royal Opera House Trust, Scala Arts and Heritage, Science Museum, Shakespeare’s Globe, The Theatre MuseumTate, Unicorn Publishing, York Museums Trust

What they say

In one word, amazing.
Saj J.
You have taken our publications to a new level by understanding our issues and creatively and intelligently developing our brand.
Safi S.
Amazing, love it. You are a genius.
Natalia B.
We are delighted with the book. Thanks for all your work on it.
Emma P.
Thank you – great work!
Jo G.
You are a star!!
Sallyanne T.
James is a talented designer who is a pleasure to work with – a winning combination.
Linda S.
Looks super James – just what I envisaged, only better.
Kath F.
Working with James has been a real pleasure. He understood exactly what was required and developed a design that was very well received. We are delighted with the final outcome.
Tom B.
James offers a very unusual level of commitment to the client, a personal service that is very rare these days. His invaluable advice and insight shows how well he understands the relationship between client and designer.
Gillian W.
You. Are. A. Star.
Paul F.
James is a talented designer who is a pleasure to work with – a winning combination.
Linda S.
Graphics were looking so great today!
Beth O.
Thank you for your endless support, advice and patience – and for being a calm, rational influence throughout the project. I feel most fortunate to have been working with a total pro!
Katherine Y.
Do get in touch if you’d like to see more or even if it's just for a cup of tea.
Get in touch →